What you will learn

What a stock is, market cap, trading hours, limit and market orders, bids, asks and fills, and fees and taxes — the basics you need when you start.

Read further: Stock Textbook, Part 1 (8 chapters, Korean)

Shareholder rights and dilution, trading hours, VI and circuit breakers, order types and matching, settlement, margin and taxes, disclosures and financial statements, valuation and risk management, laid out like a book.

A stock is a small piece of a company

A stock (share) is a small unit of ownership in a company. Buying shares makes you an owner of that part of the company: you can receivedividends when the company shares its profits and vote at shareholder meetings. The share price changes every day with the company’s results, expectations about its future and the mood of the whole market.

A company’s size is measured by its market capitalization (share price × shares outstanding), not by its share price. A company with a ₩10,000 share price can be bigger than one at ₩100,000 if it has many more shares.

Whole company = 100 sharesMy 3 shares = 3% of the company
Shares are small pieces of a company. Owning 3 shares out of 100 makes you a 3% shareholder, with that share of dividends and votes.

Where and when stocks trade (Korea)

  • Call auction: orders are collected and filled at one price (08:30–09:00, 15:20–15:30)
  • Regular session: orders fill as they come in (09:00–15:20)
  • After-hours: trade at the close or in batches every 10 minutes (15:40–18:00)
With the alternative exchange (Nextrade), some stocks can also be traded early in the morning and in the evening.

Placing an order: limit and market

The price is set where buyers’ bids meet sellers’ asks. The order book shows how many shares are waiting at each price, and the smallest price step you can order at (the tick size) depends on the price range.

A market buy fills from the cheapest ask (₩10,100) up. A limit buy at ₩10,050 waits in line until someone is willing to sell at that price.
Order typeHow it fillsGood to know
LimitOnly at your price or betterIf the price never gets there, it waits unfilled
MarketImmediately at the prices available nowThinly traded stocks can fill at a worse price than expected

Orders that have not filled yet can be cancelled or changed.

Costs: fees and taxes

The more often you trade, the more costs eat into returns. Check after-tax dividends with the dividend calculator.

Returns are not symmetric

If ₩1,000,000 falls −50%, you have ₩500,000. To get back to ₩1,000,000 you need not +50% but +100%. The bigger the loss, the much bigger the return needed to recover, so it is important to decide in advance how much loss you can take.

LossReturn needed to break even
−10%+11.1%
−20%+25%
−30%+42.9%
−50%+100%
−70%+233.3%

Remember when you start

Quick quiz 4 questions

  1. How is market capitalization calculated?
  2. Which is true about a limit order?
  3. In Korea, what is the daily price limit for stocks, based on the previous close?
  4. A stock is down −50%. How much must it rise to get back to your original money?
0 / 4 answered

All learning steps · Glossary · Stock textbook (Korean)