Price, value and expectations

A share price reflects not current results but the market’s expectations of the cash the company will earn in future. So valuation is less about “what is this company worth” and more like reading backward “what future is built into today’s price”. The same results push a stock up if they beat expectations and down if they fall short.

P/E, P/B and ROE are one equation

The three are not separate numbers.

P/B = P/E × ROE (market cap/equity = market cap/net income × net income/equity)

ROE can be broken down further (DuPont analysis): ROE = net margin × asset turnover × leverage (assets/equity). If a high ROE comes from debt (leverage), it will swing sharply when the economy turns bad.

Same P/E but different ROE means different P/B

Company A

P/E 10 × ROE 5%

P/B 0.5

Earns little on its equity

Company B

P/E 10 × ROE 20%

P/B 2.0

Earns a lot on its equity

EV/EBITDA and PEG

EV/EBITDA divides the price of the whole company (EV, chapter 1) by operating profit before depreciation (EBITDA, chapter 6). It is fairer than P/E when comparing companies with more or less debt, or with different depreciation methods. It is widely used in industries with heavy equipment and debt, such as telecoms, utilities and infrastructure.

PEG = P/E ÷ earnings growth rate (%). A P/E of 30 with earnings growing 30% a year gives a PEG of 1; with a P/E of 10 and no growth, PEG means nothing. But growth forecasts are easily wrong, so PEG is better used to gauge “how fast must it grow to justify this P/E”.

The dividend discount model and interest rates

If you assume a company pays dividends that grow at a steady rate forever, today’s fair price becomes simple (the Gordon growth model).

Price = next year’s dividend ÷ (required return − growth rate)

How the fair price changes with the required return (rates)

Assumes next year’s dividend of ₩1,000 and 3% growth. The lower the required return, the more steeply the price rises; the higher it is, the lower the price.

DCF is a calculator of assumptions

Discounted cash flow (DCF) forecasts future free cash flow (chapter 6), discounts it to present value and adds it up. In theory it is the most accurate method, but the result changes as much as you like with the assumptions you put in. In particular, the terminal value, which packs the distant future into one number, often makes up more than half of the total.

The P/E paradox of cyclical stocks

In industries where earnings swing widely with the economy, such as semiconductors, chemicals, shipbuilding and shipping, P/E sometimes has to be read in reverse.

So for cyclical stocks, look at average earnings across the whole cycle, P/B and industry indicators (prices, inventories) rather than one year’s P/E.

The P/E paradox of cyclical stocks

Peak of a boom

Peak earnings

P/E 5

Looks cheap, but earnings may soon shrink

Bottom of a slump

Minimal earnings or losses

P/E 40+

Looks expensive, but the price is often passing its bottom

Value traps and growth traps

Pitfalls of relative valuation: against what, and whose earnings

“It’s cheap because its P/E is below the industry average” hides two choices.

Re-rating: why multiples change

Share price = earnings × multiple (P/E). A share price rises either because earnings grow or because the market gives the same earnings a higher multiple (re-rating). Multiples change with the following factors.

Share price = earnings × multiple

When earnings and the multiple rise together, the effects multiply. When they fall together, the declines compound too.

Working backward: the growth priced in today

Instead of calculating value directly, you can work backward to see what assumptions today’s price needs to be justified. Rearranging the growth model above gives:

Growth g assumed by the market = required return − (next year’s cash flow ÷ present value)

This chapter reflects the situation as of October 2026. Trading rules, tax rates and fees can change, so check with the exchange, the tax authority or your broker before you trade or file. Parts marked “to be confirmed” are especially likely to change. This is learning material and does not recommend any stock or trade.

Textbook contents · Glossary